Of course all of this was possible only after a careful examination of the customer touchpoints journey mapped against deep customer insights. We used this rich mine of synthesized data to create campaigns addressing a hybrid employee and customer community.
Sale to CenturyLink
A strategic partnership with Qwest helped position the company for profitable, sustainable growth. And in the event, their eventual sale to CenturyLink. Moving from product focus to benefit focus, from “buy this” to explanations of “why” increased time on the site and amount of purchase. The redesign of the home page measured an increase of over 20 points on the NPS score, with an accompanying increase of revenue per visit.
Qwest Wireframes
Qwest Sitemap
