I worked with the team at Genesis on the "see the music" re-branding of The Colorado Symphony. New thinking in programming and marketing and at consumer touchpoints culminated in a 43% sales increase in the inaugural season launch in an industry where most symphonies were struggling with decreasing relevance and attendance.
A Dramatic Increase
The new online sales interface that highlights the program offerings and is easy to use, helped users find exactly what they are looking for.
Ease of use and intuitive information flow aided in a dramatic increase in online purchasing.
