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Banner Alzheimer's Institute

In the designer role I worked with the team at Genesis Inc. who led an in-depth 360° brand analysis resulting in insights that helped to develop positioning, messaging, marketing strategies and tactics.

BAI’s difference is the combination of its two overarching goals:
to end Alzheimer’s by preventing it and providing the best system of care.

Banner Alzheimer’s Institute in Arizona has a highly ambitious but achievable goal. It is to end Alzheimer’s without losing another generation.

BAI’s difference is the combination of its two overarching goals:
to end Alzheimer’s by preventing it and providing the best system of care.

Giving visitors 3 ways to make a difference, all in real time... Give, Volunteer or Join a Trial.

Documentary moments from patients, families, doctors and scientists make the BAI story real and relevant.